Strategies for Simplifying the Application Journey and Removing Friction

Are you struggling to attract top talent for your high volume and repeatable roles? You can probably point directly to your apply process. We audit lots of companies and find that their process is hindering their ability to hire at scale. Optimizing your hiring strategy not only saves time and resources but also helps you find the most qualified candidates.

The Mobile Challenge

In today's digital age, job seekers are increasingly using their mobile devices to search and apply for positions. However, most applicant tracking systems (ATSes) are still not mobile-optimized. This creates a significant obstacle for candidates when the apply process requires them to click, drag, and zoom. Imagine the frustration that just leads to job seekers moving on to the next role! Even an easy-ish apply process on a desktop can become a daunting task on a mobile device, taking three times longer to complete.

Golden Advice: Apply to Your Own Job

To truly understand the hurdles in your apply process, put yourself in the shoes of a job seeker. Take the time to apply to your own job using a mobile device. This firsthand experience will help you identify the areas where friction arises and needs improvement.

Capturing Data Up Front

Instead of subjecting candidates to an outdated and cumbersome apply process, consider capturing data upfront. By doing so, you can minimize friction and expedite the screening process. For instance, implementing easy apply ads for job seekers to express their interest helps keep costs down for both parties involved.

Validation is Key

Validating candidates' suitability before engaging in further discussions can be a game-changer. With the data you've acquired, identify the key aspects you need to pre-validate. For example, if you're hiring for warehouse jobs, ask if the candidate can lift 50 lbs all day. This initial validation step ensures you only invest time and effort into candidates who meet the necessary criteria.

Leverage Automation

Automation is your ally in streamlining the hiring process. Collecting candidates' email addresses and phone numbers enables you to initiate email and text communications for basic validations. At Interview Army, we take it a step further by personally calling job seekers to validate their skill sets. This personalized approach significantly increases application rates from a mere 3% to a staggering 90% among qualified candidates, ensuring your ATS is filled with only vetted and qualified prospects.

Conclusion

When it comes to high volume hiring, removing friction from the apply process can be the key to your success. Interview Army understands the importance of optimizing your approach to attract the right talent efficiently. By embracing mobile optimization, capturing data upfront, incorporating validation steps, and leveraging automation, you can attract and hire qualified candidates with ease. Revolutionize your hiring strategy today with Interview Army and experience the transformative power of a low-friction apply process!